Elevating the everyday into the extraordinary through life-enhancing CBD.

In collaboration with Mustard Brand Studio

The opportunity:

In the emerging CBD arena, Mustard Brand Studio conceptualised and activated a brand to cut through the daily monotony and deliver life-affirming moments. 

The mandate was to create an identity and a family of products to boldly inspire and ignite passion in our adventurous, dynamic and ambitious audience sets.

Our impact:

Crafting a mesmerising identity to make us a magnet for pleasure-seekers.

Embodying the philosophy of challenging the expected, the Mustard team devised a brand strategy, identity, product and packaging design, disruptive naming conventions, copy/script-writing, photography/videography, and a go-to-market strategy to make the concept a 360-degree reality.

Including imagining and producing the full range of products. Such as the daily drops, Rain Cloud Repellent, love lotion, Wake the Neighbours, and the fan-favourite sleep tincture, Rest for the Wicked.