Redefining a CBD line for women which inspires on both sides of the Atlantic.

In collaboration with Mustard Brand Studio

The opportunity: Denver-based CBD brand for women and moms, Press Pause enlisted our help to develop their brand in line with their ambition to elevate to the global stage. 

Our impact: Rooting the brand in realness in order to rally loyalty.

Taking care to retain the authenticity of the original brand while evolving according to market and consumer opportunities, we developed a brand that’s full of freshness, humour, quick wit and home truths. Leading brand strategy, product and packaging design and production, photography, copy and go-to-market strategy to take the project from concept to consumer.