Repositioning and reuniting a beloved West London institution.

After undergoing a glamorous refurb, No. Fifty Cheyne (formerly Cheyne Walk Brasserie) needed help formulating their identity in a way that re-engaged clientele and united and motivated a fragmented team.

Beginning with three workshops with key stakeholders, the ultimate deliverable was a Brand Bible which included brand values, tone-of-voice, proposition and positioning, social media guidelines and customer experience guidelines.