Tone of voice and bold copy for a pioneering, purpose-driven co-working.

Fuelled by purpose and on a mission to get us asking why, ambitious, genre-shaking co-working space x+why enlisted my expertise through tone-of-voice guidelines and copy.

In a project where it may be easy to slip into corporate speak, rest on vacuous buzzwords and dish out preachy doctrine, the strategy centres on fresh, sharp insights which cut through the noise.